Mass Communication Research Methods; Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold; 1998
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Mass Communication Research Methods Upplaga 1998

av Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Upplaga: 1998e upplagan
Utgiven: 1998
ISBN: 9780333617106
Förlag: Red Globe Press
Format: Häftad
Språk: Engelska
Sidor: 360 st
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
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Om Mass Communication Research Methods (1998)

I maj 1998 släpptes boken Mass Communication Research Methods skriven av Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold. Det är den 1998e upplagan av kursboken. Den är skriven på engelska och består av 360 sidor djupgående information. Förlaget bakom boken är Red Globe Press.

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