Marketing Literature; C Squires; 2007
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Marketing Literature

av C Squires
Marketing Literature, now available in paperback, is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernieres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.
Marketing Literature, now available in paperback, is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernieres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.
Utgiven: 2007
ISBN: 9780230228474
Förlag: Palgrave Macmillan
Format: Häftad
Språk: Engelska
Sidor: 237 st
Marketing Literature, now available in paperback, is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernieres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.
Marketing Literature, now available in paperback, is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernieres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books.
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Om Marketing Literature (2007)

I oktober 2007 släpptes boken Marketing Literature skriven av C Squires. Den är skriven på engelska och består av 237 sidor djupgående information. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.

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