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Marketing Communications Upplaga 2
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
Upplaga: 2a upplagan
Utgiven: 2004
ISBN: 9780273685005
Förlag: Financial Times/ Prentice Hall
Format: Bok
Språk: Engelska
Sidor: 578 st
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
300 kr
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