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Marketing Channels Upplaga 7
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Upplaga: 7e upplagan
Utgiven: 2008
ISBN: 9780131275553
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 624 st
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
799 kr
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