Marketing Channel Strategy; Robert W Palmatier; 2013

Marketing Channel Strategy Upplaga 8

av Robert W Palmatier
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.  

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

 Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.  

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

 Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Upplaga: 8e upplagan
Utgiven: 2013
ISBN: 9780133357080
Förlag: Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 496 st
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.  

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

 Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.  

Marketing Channels  shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

 Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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Om Marketing Channel Strategy (2013)

I december 2013 släpptes boken Marketing Channel Strategy skriven av Robert W Palmatier. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 496 sidor djupgående information. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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