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Making Innovation Work Upplaga 1
Executives have reported that innovation is crucial to their competitivenessbut many reported deep concerns about their firms ability to innovate effectively. No wonder: profitable innovation doesnt just happen. It must be managed, measured, executed onand, even after many years struggling to improve, few companies do this well.
Making Innovation Work, Updated Edition offers a pioneering, proven start-to-finish process for driving sustained growth from innovation. The authors draw on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. Their techniques have been proven at top companies ranging from HP to Toyota. Here, they demonstrate what works, what doesnt, and how to use all your tools to maximize the value of innovation investments.
Design winning innovation strategies that align with business strategy
Balance creativity with value capture
Structure companies and organizing management systems to promote innovation
Measure idea stimulation, selection, innovation execution, and delivery
Craft your best incentives to reward effective innovation
Neutralize organizational antibodies that kill innovation
Embed innovation throughout corporate culture
Build vibrant innovation networks that extend far outside the organization
Get better at innovating, one day at a time
Upplaga: 1a upplagan
Utgiven: 2012
ISBN: 9780133092585
Förlag: Pearson FT Press
Format: Inbunden
Språk: Engelska
Sidor: 400 st
Executives have reported that innovation is crucial to their competitivenessbut many reported deep concerns about their firms ability to innovate effectively. No wonder: profitable innovation doesnt just happen. It must be managed, measured, executed onand, even after many years struggling to improve, few companies do this well.
Making Innovation Work, Updated Edition offers a pioneering, proven start-to-finish process for driving sustained growth from innovation. The authors draw on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. Their techniques have been proven at top companies ranging from HP to Toyota. Here, they demonstrate what works, what doesnt, and how to use all your tools to maximize the value of innovation investments.
Design winning innovation strategies that align with business strategy
Balance creativity with value capture
Structure companies and organizing management systems to promote innovation
Measure idea stimulation, selection, innovation execution, and delivery
Craft your best incentives to reward effective innovation
Neutralize organizational antibodies that kill innovation
Embed innovation throughout corporate culture
Build vibrant innovation networks that extend far outside the organization
Get better at innovating, one day at a time
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