Magic, culture and the new economy
- Utgiven: 2005
- ISBN: 9781845200916
- Sidor: 158 st
- Förlag: Berg
- Format: Häftad
- Språk: Engelska
Om boken
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
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Mer om Magic, culture and the new economy (2005)
2005 släpptes boken Magic, culture and the new economy skriven av Orvar Löfgren, Robert Willim. Den är skriven på engelska och består av 158 sidor. Förlaget bakom boken är Berg.
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Referera till Magic, culture and the new economy
Harvard
Löfgren, O. & Willim, R. (2005). Magic, culture and the new economy. Berg.
Oxford
Löfgren, Orvar & Willim, Robert, Magic, culture and the new economy (Berg, 2005).
APA
Löfgren, O., & Willim, R. (2005). Magic, culture and the new economy. Berg.
Vancouver
Löfgren O, Willim R. Magic, culture and the new economy. Berg; 2005.
