Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence; Klaus Solberg Søilen; 2007

Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence Upplaga 1

av Klaus Solberg Søilen
This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.
This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.
Upplaga: 1a upplagan
Utgiven: 2007
ISBN: 9789144049793
Förlag: Studentlitteratur AB
Format: E-bok
Språk: Engelska
Sidor: 170 st
This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.
This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.
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Om Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2007)

I oktober 2007 släpptes boken Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence skriven av Klaus Solberg Søilen. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 170 sidor djupgående information om ledarskap. Förlaget bakom boken är Studentlitteratur AB som har sitt säte i Lund.

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