International MarketingMcGraw Hill higher educationMcGraw-Hill International editions: Marketing & advertising seriesMcGraw-Hill/Irwin series in marketing; Philip R. Cateora, John L. Graham; 2007

International MarketingMcGraw Hill higher educationMcGraw-Hill International editions: Marketing & advertising seriesMcGraw-Hill/Irwin series in marketing Upplaga 13

av Philip R. Cateora, John L. Graham
This bestselling text provides a well-rounded perspective of international markets that encompasses history, geography, language and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region.
This bestselling text provides a well-rounded perspective of international markets that encompasses history, geography, language and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region.
Upplaga: 13e upplagan
Utgiven: 2007
ISBN: 9780071105941
Förlag: McGraw-Hill/Irwin
Språk: Engelska
Sidor: 702 st
This bestselling text provides a well-rounded perspective of international markets that encompasses history, geography, language and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region.
This bestselling text provides a well-rounded perspective of international markets that encompasses history, geography, language and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region.
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