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Globalization and Culture: Global MélangeG - Reference, Information and Interdisciplinary Subjects SeriesGlobalization (Lanham, Md.)Globalization - Rowman & Littlefield PublishersGlobalization Series Upplaga 2
Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.
Upplaga: 2a upplagan
Utgiven: 2009
ISBN: 9780742556058
Förlag: Rowman & Littlefield
Format: Inbunden
Språk: Engelska
Sidor: 183 st
Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.
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