Creating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann; Leslie De Chernatony, Malcolm McDonald, Chartered Institute of Marketing; 1998

Creating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann Upplaga 2

av Leslie De Chernatony, Malcolm McDonald, Chartered Institute of Marketing
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
Upplaga: 2a upplagan
Utgiven: 1998
ISBN: 9780750622400
Förlag: Butterworth-Heinemann
Språk: Engelska
Sidor: 430 st
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
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Om Creating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann (1998)

I 1998 släpptes boken Creating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann skriven av Leslie De Chernatony, Malcolm McDonald, Chartered Institute of Marketing. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 430 sidor djupgående information om övrigt. Förlaget bakom boken är Butterworth-Heinemann.

Köp boken Creating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann direkt från en annan student på Studentapan och spara pengar.

KurslitteraturÖvrigtÖvrigtCreating Powerful Brands in Consumer, Service, and Industrial MarketsCIM Professional Development SeriesCIM professionalChartered Institute of MarketingChartered Institute of Marketing/Butterworth-Heinemann Marketing SeriesMarketing seriesThe Marketing series. Professional / The Chartere Institute of Marketing / Butterworth-Heinemann
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