Consumer Behavior and Marketing StrategyIrwin McGraw-Hill series in marketingMcGraw-Hill/Irwin series in marketing; J. Paul Peter, Jerry Corrie Olson; 2005

Consumer Behavior and Marketing StrategyIrwin McGraw-Hill series in marketingMcGraw-Hill/Irwin series in marketing Upplaga 7

av J. Paul Peter, Jerry Corrie Olson
consumer behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
consumer behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
Upplaga: 7e upplagan
Utgiven: 2005
ISBN: 9780071111775
Förlag: McGraw-Hill
Format: Bok
Språk: Engelska
Sidor: 578 st
consumer behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
consumer behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
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Om Consumer Behavior and Marketing StrategyIrwin McGraw-Hill series in marketingMcGraw-Hill/Irwin series in marketing (2005)

I 2005 släpptes boken Consumer Behavior and Marketing StrategyIrwin McGraw-Hill series in marketingMcGraw-Hill/Irwin series in marketing skriven av J. Paul Peter, Jerry Corrie Olson. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 578 sidor djupgående information om övrigt. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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