Consumer Behavior; John C Mowen, Michael Minor; 1997

Consumer Behavior Upplaga 5

av John C Mowen, Michael Minor
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
Upplaga: 5e upplagan
Utgiven: 1997
ISBN: 9780137371150
Förlag: Pearson US Imports & PHIPEs
Format: Inbunden
Språk: Engelska
Sidor: 800 st
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
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