Consumer Behavior; Michael R. Solomon; 1995

Consumer Behavior Upplaga 3

av Michael R. Solomon
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).
Upplaga: 3e upplagan
Utgiven: 1995
ISBN: 9780133766172
Förlag: Prentice-Hall
Format: Häftad
Språk: Engelska
Sidor: 704 st
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).
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Om Consumer Behavior (1995)

I oktober 1995 släpptes boken Consumer Behavior skriven av Michael R. Solomon. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor djupgående information. Förlaget bakom boken är Prentice-Hall.

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