Consumer Behavior Upplaga 8
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
Upplaga: 8e upplagan
Utgiven: 2008
ISBN: 9780071259354
Förlag: McGraw-Hill Education / Asia
Format: Häftad
Språk: Engelska
Sidor: 576 st
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
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