Business Information Management Upplaga 2

Business Information Management

Second edition

Dave Chaffey and Gareth White

Information and technology: both resources are increasingly important as organizations seek to improve their performance. Applying information and technology can offer new ways to do business, increase the efficiency of business processes, reduce costs, and provide the performance measures used to control improvement.

         Can business information management improve organizational performance?

         What are the key issues faced by managers today in terms of managing business information?

         How can 'big picture' strategy be developed, implemented and managed?

This textbook takes a problem-solving approach, highlighting the issues faced by managers in identifying, capturing and systematizing information in order to improve organizational performance. Now in its second edition, Business Information Management helps students to understand how to improve organizational performance by exploring these issues, and examines solutions to reduce problems. Unique in its multi-stakeholder perspective, this book addresses challenges faced by not only the end-user but also the general manager, IT manager and company director.

You will benefit from the following features:

         Focus on managing information, rather than managing technology.

         Problem-solving approach where key management questions are highlighted at the start of each chapter and provide a framework for what follows.

         Self-assessment questions and group activities help you to track your progress.

Short activities in each chapter relate directly to your experience to enable you to develop your understanding of relevant concepts.

Dave Chaffey has 20 years experience of developing information management solutions in industry and in education. Dave is a visiting lecturer at the Universities of Cranfield, Leeds and Warwick. He is also director of a training and consulting company specializing in information management applications for e-marketing.

Gareth White is Senior Lecturer in Operations and Information Systems Management at Bristol Business School, University of the West of England. He teaches undergraduate modules in business information systems management and operations management, and a variety of postgraduate courses.