Asian Brand Strategy (Revised and Updated); M Roll; 2015
endast ny

Asian Brand Strategy (Revised and Updated) Upplaga 2

av M Roll
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Upplaga: 2a upplagan
Utgiven: 2015
ISBN: 9781137359162
Förlag: Palgrave Macmillan
Format: Inbunden
Språk: Engelska
Sidor: 339 st
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Ny bok
561 kr590 kr
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Ny bok
561 kr590 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)