The Definitive Guide to Social CRM; Barton J. Goldenberg; 2015

The Definitive Guide to Social CRM Upplaga 1

av Barton J. Goldenberg
Integrate Social Media and CRM to deepen your customer relationships and grow your profits A proven roadmap and pragmatic best practices, all based on Barton J. Goldenbergs unsurpassed experience Realistic advice on strategy, tactics, people, processes, and technology Live case studies of organizations already succeeding with Social CRM Emerging value opportunities in mobility, gamification, big data analytics, channel optimization, and the Internet of Things Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industrys leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.

 

Barton J. Goldenberg shows how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.

 

Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from a customers needs to a firms operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how a firm should plan, manage, and leverage Social Media as a means to increase the bottom line.
Cyrus Aram, Senior Director, Blue Shield of California and Lecturer, University of California, Davis

"Barton Goldenbergs The Definitive Guide to Social CRM is just that: a clear and detailed step-by-step outline for embracing Social CRM organization-wide, complete with his proven methodologies for strategy and technology adoption within a business. Its just the primer needed to help business leaders outline how to approach Social CRM in their enterprise.
Ginger Conlon, Editor-in-Chief, Direct Marketing News

From shaping CRM to understanding todays omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.
Bob Dunfee, 25-Year CRM Veteran

 

Social CRM is the next wave in CRM: a breakthrough in driving value through deeper customer relationships and better customer interactions. In this book, Barton J. Goldenberg shows you how to systematically integrate Social Media with CRM, harvest intensely valuable social insights, and strengthen engagement with every customer and prospect you serve.

 

Goldenberg shows how to go beyond transactions and demographics to harvest sentiments a...
Integrate Social Media and CRM to deepen your customer relationships and grow your profits A proven roadmap and pragmatic best practices, all based on Barton J. Goldenbergs unsurpassed experience Realistic advice on strategy, tactics, people, processes, and technology Live case studies of organizations already succeeding with Social CRM Emerging value opportunities in mobility, gamification, big data analytics, channel optimization, and the Internet of Things Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industrys leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.

 

Barton J. Goldenberg shows how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.

 

Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from a customers needs to a firms operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how a firm should plan, manage, and leverage Social Media as a means to increase the bottom line.
Cyrus Aram, Senior Director, Blue Shield of California and Lecturer, University of California, Davis

"Barton Goldenbergs The Definitive Guide to Social CRM is just that: a clear and detailed step-by-step outline for embracing Social CRM organization-wide, complete with his proven methodologies for strategy and technology adoption within a business. Its just the primer needed to help business leaders outline how to approach Social CRM in their enterprise.
Ginger Conlon, Editor-in-Chief, Direct Marketing News

From shaping CRM to understanding todays omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.
Bob Dunfee, 25-Year CRM Veteran

 

Social CRM is the next wave in CRM: a breakthrough in driving value through deeper customer relationships and better customer interactions. In this book, Barton J. Goldenberg shows you how to systematically integrate Social Media with CRM, harvest intensely valuable social insights, and strengthen engagement with every customer and prospect you serve.

 

Goldenberg shows how to go beyond transactions and demographics to harvest sentiments a...
Upplaga: 1a upplagan
Utgiven: 2015
ISBN: 9780134133904
Förlag: Pearson FT Press
Format: Inbunden
Språk: Engelska
Sidor: 272 st
Integrate Social Media and CRM to deepen your customer relationships and grow your profits A proven roadmap and pragmatic best practices, all based on Barton J. Goldenbergs unsurpassed experience Realistic advice on strategy, tactics, people, processes, and technology Live case studies of organizations already succeeding with Social CRM Emerging value opportunities in mobility, gamification, big data analytics, channel optimization, and the Internet of Things Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industrys leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.

 

Barton J. Goldenberg shows how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.

 

Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from a customers needs to a firms operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how a firm should plan, manage, and leverage Social Media as a means to increase the bottom line.
Cyrus Aram, Senior Director, Blue Shield of California and Lecturer, University of California, Davis

"Barton Goldenbergs The Definitive Guide to Social CRM is just that: a clear and detailed step-by-step outline for embracing Social CRM organization-wide, complete with his proven methodologies for strategy and technology adoption within a business. Its just the primer needed to help business leaders outline how to approach Social CRM in their enterprise.
Ginger Conlon, Editor-in-Chief, Direct Marketing News

From shaping CRM to understanding todays omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.
Bob Dunfee, 25-Year CRM Veteran

 

Social CRM is the next wave in CRM: a breakthrough in driving value through deeper customer relationships and better customer interactions. In this book, Barton J. Goldenberg shows you how to systematically integrate Social Media with CRM, harvest intensely valuable social insights, and strengthen engagement with every customer and prospect you serve.

 

Goldenberg shows how to go beyond transactions and demographics to harvest sentiments a...
Integrate Social Media and CRM to deepen your customer relationships and grow your profits A proven roadmap and pragmatic best practices, all based on Barton J. Goldenbergs unsurpassed experience Realistic advice on strategy, tactics, people, processes, and technology Live case studies of organizations already succeeding with Social CRM Emerging value opportunities in mobility, gamification, big data analytics, channel optimization, and the Internet of Things Social CRM is already enabling innovators to engage customers far more effectively and to craft customer-centric strategies and offerings that deliver unprecedented value. Now, the industrys leading expert offers a proven methodology for making it work in any organization: B2B, B2C, or B2B2C.

 

Barton J. Goldenberg shows how to systematically harvest information from any online conversation and community, integrate it into customer profiles, and use it to enhance customer engagement and to seamlessly personalize better interactions and offers across your entire business.

 

Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from a customers needs to a firms operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how a firm should plan, manage, and leverage Social Media as a means to increase the bottom line.
Cyrus Aram, Senior Director, Blue Shield of California and Lecturer, University of California, Davis

"Barton Goldenbergs The Definitive Guide to Social CRM is just that: a clear and detailed step-by-step outline for embracing Social CRM organization-wide, complete with his proven methodologies for strategy and technology adoption within a business. Its just the primer needed to help business leaders outline how to approach Social CRM in their enterprise.
Ginger Conlon, Editor-in-Chief, Direct Marketing News

From shaping CRM to understanding todays omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.
Bob Dunfee, 25-Year CRM Veteran

 

Social CRM is the next wave in CRM: a breakthrough in driving value through deeper customer relationships and better customer interactions. In this book, Barton J. Goldenberg shows you how to systematically integrate Social Media with CRM, harvest intensely valuable social insights, and strengthen engagement with every customer and prospect you serve.

 

Goldenberg shows how to go beyond transactions and demographics to harvest sentiments a...
Begagnad bok (0 st)

Om The Definitive Guide to Social CRM (2015)

I mars 2015 släpptes boken The Definitive Guide to Social CRM skriven av Barton J. Goldenberg. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 272 sidor djupgående information. Förlaget bakom boken är Pearson FT Press.

Köp boken The Definitive Guide to Social CRM direkt från en annan student på Studentapan och spara pengar.

Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Begagnad bok (0 st)