Qualitative Research Methods in Public Relations and Marketing Communications; Christine Daymon, Immy Holloway; 2010
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Qualitative Research Methods in Public Relations and Marketing Communications Upplaga 2

av Christine Daymon, Immy Holloway
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

Identifies the skills and strategies needed to conduct authentic, trustworthy research

Highlights specific analytical techniques associated within the main research approaches

Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods researchQualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

Identifies the skills and strategies needed to conduct authentic, trustworthy research

Highlights specific analytical techniques associated within the main research approaches

Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods researchQualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Upplaga: 2a upplagan
Utgiven: 2010
ISBN: 9780415471176
Förlag: Routledge
Format: Inbunden
Språk: Engelska
Sidor: 416 st
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

Identifies the skills and strategies needed to conduct authentic, trustworthy research

Highlights specific analytical techniques associated within the main research approaches

Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods researchQualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

Identifies the skills and strategies needed to conduct authentic, trustworthy research

Highlights specific analytical techniques associated within the main research approaches

Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods researchQualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
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Om Qualitative Research Methods in Public Relations and Marketing Communications (2010)

I augusti 2010 släpptes boken Qualitative Research Methods in Public Relations and Marketing Communications skriven av Christine Daymon, Immy Holloway. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 416 sidor djupgående information. Förlaget bakom boken är Routledge.

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