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Public Relations: Strategies and Tactics, Global Edition Upplaga 11
Clearly explains the basic concepts, strategies, and tactics of todays public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Upplaga: 11e upplagan
Utgiven: 2014
ISBN: 9781292056586
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 624 st
Clearly explains the basic concepts, strategies, and tactics of todays public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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