Essentials Of Marketing; Frances Brassington, Stephen Pettitt; 2004
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Essentials Of Marketing Upplaga 1

av Frances Brassington, Stephen Pettitt
At last! This is a concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. This book has all the clarity and academic rigor you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
At last! This is a concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. This book has all the clarity and academic rigor you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
Upplaga: 1a upplagan
Utgiven: 2004
ISBN: 9780273687856
Förlag: Financial Times/ Prentice Hall
Format: Bok
Språk: Engelska
Sidor: 511 st
At last! This is a concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. This book has all the clarity and academic rigor you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
At last! This is a concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. This book has all the clarity and academic rigor you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
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