Effects of online advertising on children's visual attention and task performance during free and goaldirected internet use; Nils Holmberg; 2016
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Effects of online advertising on children's visual attention and task performance during free and goaldirected internet use

av Nils Holmberg
Eye-tracking gives us a rare opportunity to look at the world through someone else’s eyes. In this dissertation we are looking at online advertising through the eyes of children aged 9 and 12 years. These children are surfing the world wide web to gather information, to play games, or to visit their favorite websites. In this environment, online advertising is omnipresent, waiting for the moment to capture someone’s visual attention through a sudden movement or a seductive motif. If the commercial internet keeps getting smarter, maybe one day, adverts will look back at us?
Eye-tracking gives us a rare opportunity to look at the world through someone else’s eyes. In this dissertation we are looking at online advertising through the eyes of children aged 9 and 12 years. These children are surfing the world wide web to gather information, to play games, or to visit their favorite websites. In this environment, online advertising is omnipresent, waiting for the moment to capture someone’s visual attention through a sudden movement or a seductive motif. If the commercial internet keeps getting smarter, maybe one day, adverts will look back at us?
Utgiven: 2016
ISBN: 9789177530527
Förlag: Media-Tryck
Format: Häftad
Språk: Engelska
Eye-tracking gives us a rare opportunity to look at the world through someone else’s eyes. In this dissertation we are looking at online advertising through the eyes of children aged 9 and 12 years. These children are surfing the world wide web to gather information, to play games, or to visit their favorite websites. In this environment, online advertising is omnipresent, waiting for the moment to capture someone’s visual attention through a sudden movement or a seductive motif. If the commercial internet keeps getting smarter, maybe one day, adverts will look back at us?
Eye-tracking gives us a rare opportunity to look at the world through someone else’s eyes. In this dissertation we are looking at online advertising through the eyes of children aged 9 and 12 years. These children are surfing the world wide web to gather information, to play games, or to visit their favorite websites. In this environment, online advertising is omnipresent, waiting for the moment to capture someone’s visual attention through a sudden movement or a seductive motif. If the commercial internet keeps getting smarter, maybe one day, adverts will look back at us?
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Om Effects of online advertising on children's visual attention and task performance during free and goaldirected internet use (2016)

I november 2016 släpptes boken Effects of online advertising on children's visual attention and task performance during free and goaldirected internet use skriven av Nils Holmberg. Den är skriven på engelska och består av hundratals sidor djupgående information om samhälle och politik. Förlaget bakom boken är Media-Tryck som har sitt säte i Lund.

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