E-Commerce; Kenneth C. Laudon, Carol Guercio Traver; 2006

E-Commerce Upplaga 3

av Kenneth C. Laudon, Carol Guercio Traver
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.

 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

 
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.

 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

 
Upplaga: 3e upplagan
Utgiven: 2006
ISBN: 9780131735163
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 992 st
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.

 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

 
For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.

 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

 
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Om E-Commerce (2006)

I mars 2006 släpptes boken E-Commerce skriven av Kenneth C. Laudon, Carol Guercio Traver. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 992 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

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