E-Commerce 2010; Kenneth C. Laudon, Carol Guercio Traver; 2009

E-Commerce 2010 Upplaga 6

av Kenneth C. Laudon, Carol Guercio Traver
For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Upplaga: 6e upplagan
Utgiven: 2009
ISBN: 9780136100577
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 912 st
For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
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Om E-Commerce 2010 (2009)

I november 2009 släpptes boken E-Commerce 2010 skriven av Kenneth C. Laudon, Carol Guercio Traver. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 912 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

Köp boken E-Commerce 2010 direkt från en annan student på Studentapan och spara pengar.

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